brand. spotlight. // YSTR.

Just how dreamy is YSTR's Seraphine Ruffle Top? Obsessed would be an understatement.

YSTR's minimalist design is so on-point with the brand's aesthetic.

As much as I love frequenting perennial favorites like Madewell, J.Crew and Free People (among others), every now and then it’s good to mix it up with an up-and-coming label. Enter YSTR (derived from “yesterday”), a new e-commerce brand out of LA that gives Reformation a serious run for their money. They launched this past July with a capsule collection of California-chic essentials with a retro twist (think: an easy-breezy ruffled blouse, a carefree black jumpsuit and a relaxed fit t-shirt dress) that are made to fit and flatter.

Not only are the clothes themselves beautiful, but YSTR's cut-to-order technology allows them to cut down on fashion waste. They only carry limited runs of each fabric so as to keep their collections fresh and to avoid having leftovers. In addition to their eco-friendly mission, YSTR is also an advocate for timeless style. Just as it says on their website: “Clothes you’ll love, inspired by yesterday & tailored for the modern era.” Though I enjoy test-driving the latest trends, there’s something to be said about a statement piece you can wear for years and years to come.

We take inspiration from vintage silhouettes and classic styles from the 20th century, then tailor them to fit the modern era. This design approach allows us to make sure every YSTR piece becomes a favorite staple in your wardrobe that will never go out of style.
I was lucky enough to snag a piece (or two) from YSTR’s debut collections and I have to say I’m already a fan. Upon opening my package, I was super impressed with the attention to detail and high-quality craftsmanship. Unlike mass-produced clothing, the Seraphine Ruffle Top felt incredibly special and one-of-a-kind. I’ve already worn it on a few occasions, and I couldn’t be more pleased with how versatile it is. While the ruffles are a bit on the dramatic side, there’s still something incredibly effortless and classic about the style. I can’t wait to wear it with high-waisted black jeans next!

I’ve rounded up a few of my favorite YSTR pieces below — definitely take a look at their website + keep an eye out for their upcoming September collection!

1. Seraphine Ruffle Top in Blue // Sophisticated with an air of cool. The great thing about the Seraphine Ruffle Top is that you can dress it up with a skirt (like I did) or pare it down with denim cutoffs for an off-duty look. Believe it or not, it’s 10 times more stunning in person.

2. Anais Dress in Floral // Last-minute summer getaway? Add this tropical bib dress to your packing list for a slip-on-and-go piece that takes you from beach to boardwalk. It’s that easy.

3. Isley Tee // You can’t go wrong with a simple t-shirt, especially when it’s a super soft v-neck. The Isley Tee comes in both black and white for your sartorial delight — so don't hesitate to invest in them both!

4. Chloe Blouse // Just as the description reads, this drapey blouse is for “the ladies who tend to order a size up, on purpose.” I actually have the Chloe Blouse and I like to describe it as laid-back chic with an ultra-femme twist. I can’t wait to wear it with everything from denim boyfriend shorts to a school-girl wool mini.

Afternoons spent on the Upper East Side call for your Sunday best. I couldn't be more pleased with how the Seraphine Ruffle Top ended up looking teamed with my summery Scotch & Soda skirt and Madewell sandals.

Be sure to give YSTR some love by following them on Instagram, “liking” them on Facebook and joining their e-mail list (scroll down to the bottom of their website).

What’s your favorite piece(s) from YSTR? Let me know in the comments below!


five. for. friday.

Hi! Hey! Hello out there! My apologies for the hiatus and radio silence over here lately. I was on vacay in NYC for almost a week and then decided to take another week off from blogging in order to get caught up on some freelance work. (Side note: Isn’t the first week back from holiday always the hardest?!) While I will definitely be sharing a recap of my trip v. soon, I thought I would close out the week with a roundup of links I’m currently loving. Enjoy!

All photographs featured above are courtesy of the corresponding sources as cited below.

1. Tiny Spaces: A Book Lover's Chic Manhattan Studio (Brit + Co) // Brit + Co just launched a new video series this week called Tiny Spaces in which they spotlight tiny (yet very chic!) living spaces. First up was York Avenue blogger Jackie Clair’s Manhattan studio apartment. I’ve been following Jackie’s blog and Instagram for some time now (she’s always posting about the coolest NYC spots!) and her apartment is serious #goals. When can I move in?
2. 73 Questions With Kendall Jenner (Vogue) // If you’ve never tuned into Vogue’s 73 Questions series, then you’re seriously missing out. While I may not be a fan of the Kardashians, anyone who’s BFFs with Gigi Hadid is good in my book. Kendall Jenner handled this rapid-fire question sesh like a pro. (Try and guess what her hidden talent is...) Also, can I just say that I’m low-key obsessed with Kendall’s blush pink, fluttery cold-shoulder top. Major swoon.
3. The Challenge: A Week of Pink (J.Crew) // Challenge accepted: The Man Repeller’s Leandra Medine wore pink for five days straight (decked out in J.Crew, no less!) and she nailed it. My favorite look is from day two — her sequined skirt, mixed stripe sweater and playful straw watermelon bag is nothing short of sartorial perfection.
4. A Week in NYC on a $36,000 Salary (Refinery29) // So I just discovered Refinery29’s Money Diaries series and I’m kind of hooked. This week, they spotlighted a web editor in NYC with a $36,000 salary. In a nutshell, they tracked her spending habits for a seven-day period to see where all her hard-earned dolla dolla bills are going.
5. Internship Dos and Don'ts from Nicole Najafi, Founder of Industry Standard (Brit + Co) // Embarking on a fall internship? Girl, you’ve got this. Check out these game-changing dos and don’ts from Industry Standard founder, Nicole Najafi. I especially love what she had to say about always going the extra mile — talk about a good rule of thumb for every internship and job you have moving forward!

What piqued your interest this week? Feel free to share a link to your weekly roundup or leave a comment below!

Back to Top