Today I’m talking all about Glossier, aka the latest cool girl-approved beauty brand to hit the market. If you’re new to Glossier, here’s the quick 411: It was founded by Emily Weiss (remember the “super intern” from The Hills?) in October 2014, and the rest is pretty much history. Created as an offshoot of the beauty website Into the Gloss, Glossier is a “beauty movement that celebrates real girls, in real life.” What differentiates the brand from countless others is their devotion to skincare. With a line of everyday essentials (think: everything from a milky jelly cleanser to a trusty priming moisturizer), Glossier starts with skincare first, so you can rock a natural dewy look or create an awesome foundation for the makeup that you do wear.
While I haven’t tried any of Glossier’s skincare products yet, I recently purchased the mint balm dotcom and it’s safe to say I’m already obsessed. I may or may not have been influenced by the streamlined packaging (Glossier’s minimalist design is so on-point!) and the fact that they teamed up with Morgenstern’s ice cream in NYC for a special promotion during the month of May. Glossier flavored ice cream and lip balm? Sign me up, please.
As someone who doesn’t wear lipstick — like never — you could say that I take my lip balm pretty seriously. That said, Glossier’s mint balm dotcom exceeded my expectations. Not only does it smell ah-mazing (minty fresh, of course!), but it’s incredibly moisturizing without being super sticky. And it soothes your lips for the perfect morning wake-up call. When I run out, I’ll definitely be stocking up on another tube (or three) as it’s currently also available in rose and cherry.
What Glossier products do you swear by? Let me know in the comments below!